The World Needs More Cowboys.

The design elements of the University of Wyoming’s marketing campaign, “The World Needs More Cowboys”, demonstrate inclusivity, outdoor adventure, and rugged dedication. All of these are meant to underscore UW’s call for diversity, and most importantly, the idea that anyone (regardless of race, creed or sex) can be a Cowboy. As Enrollment Marketing and Design Specialist, I created the University of Wyoming’s print and digital enrollment collateral. The materials I designed included the UW’s student viewbook, magazine advertisements, postcards, social media ads, swag items and other various enrollment collateral.

*photography by University of Wyoming

“I have worked with Lora for eight years and have been continually impressed by her character and work ethic. Lora is extremely responsive, and she understands the importance of interacting with clients to understand the overall objectives of her projects. In doing so, Lora is able to deliver what has been requested in a timely manner, and most often exceeds clients’ expectations. Lora takes great pride in her work—she will only deliver projects that have been considered with the utmost care. Her design talent is remarkable, her knowledge of her toolset is exceptional, and her work is beyond outstanding.”

Pamela Ten Eyck
UW Enrollment Management Administrator

  • Project Type: Print
  • Client: University of Wyoming Enrollment Marketing