A Symbol to Represent Advising Throughout UW

As part of the effort to streamline academic support throughout the University of Wyoming, I was asked to create a symbolic logo to be recognized across all college departments. I researched symbols that represent guidance, and I provided the committee with three options. The chosen design is a compass with UW’s mascot located at the center, and the supporting text is highly legible from a healthy distance. Each of the college units displays a decal of the logo on its office doors and windows, and it is immediately apparent that academic advising is administered therein.

  • Project Type: Branding and Print
  • Client: University of Wyoming Academic Advising