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UWYO Abroad was one of my funnest UW clients, because I LOVED working with the amazing photography of the students who studied abroad. I spent hours enhancing the images before incorporating them into marketing pieces, but it brought me such joy to see all the incredible people, animals, scenery and adventures that the students experienced.
For UWYO Abroad’s logo, I chose a strong serif type that stands on its own next to the students’ vivid photography. Throughout the marketing collateral, I incorporated a circular theme to highlight the images and also signify the globe and the students’ leaving, gaining experiences and returning from those experiences.
*photography by University of Wyoming Education Abroad students