Recruiting Cowboys from Around the World

The department of International Students and Scholars (ISS) travels the world to bring international students to the University of Wyoming. The ISS department’s main recruitment piece is a printed viewbook that highlights the seasonal beauty of Southeastern Wyoming as well as UW’s lush campus. Multicultural student campus life and activities are also featured in the viewbook.

I had the pleasure of designing the 2018-2019 ISS viewbook, which was also the first printed piece to launch UW’s “The World Needs More Cowboys” marketing campaign. Upon completion of the ISS viewbook, the department returned to me for additional print projects, including fair collateral and informational brochures.

*photography by University of Wyoming

“Lora has a creative eye and is super easy to work with as well as very responsive – you will love working with her!”

Ryan Goeken
Assistant Director of UW International Students & Scholars

  • Project Type: Print Marketing Collateral
  • Client: University of Wyoming International Students & Scholars